Edouard Heuer was passionate about precision. When he founded his workshop in 1860, he had only one aim: taking time measurement to greater heights. Since then, the company has always been in the avant-garde of watchmaking, whether in terms of technology, the choice of materials or design. From the first patent for a chronograph mechanism in 1882 to the 1998 launch of the Kirium Ti5 in grade 5 titanium and carbon fibre; from the first chronograph measuring 100ths of a second (1916) to the first analog display quartz chronograph (1983), not forgetting the first automatic chronograph with a microrotor (1969), Heuer wrote some of the greatest chapters in watchmaking history. This mastery is reflected in the impressive number of patents making TAG Heuer one of the key references in Swiss Made watch-making know-how. For 142 years, the company has confirmed its initial vocation: producing watches that constantly push back the frontiers of precision, reliability and aesthetics. That is why the TAG Heuer philosophy is symbolized by the slogan “Swiss Avant-Garde since 1860”.

Tag Heuer Watches Brand
Reflecting this heritage, the TAG Heuer brand has long been closely associated with the world of competitive sports, providing official timing services for the Olympic Games, FIS Ski World Cup, FIA Formula 1 World Championship and other major international sporting events - automobile racing, ski competitions - since the early 1900's.

In addition, TAG Heuer continues winning an active following among sports enthusiasts around the world. Throughout its history, TAG Heuer has steadily built its reputation understanding design and innovation, as well as, a tradition, establishing itself as a leading producer of prestigious sports watches and chronographs

TAG Heuer is a leading producer of prestigious Swiss sports watches and chronographs sold under one of the world's most widely recognized luxury brand names. The name "TAG Heuer" is instantly recognizable worldwide; undeniably original. It has a personality and a style all of its own. Unconventional, original, fast moving - these are just some of the qualities immediately associated with the TAG Heuer brand.

V.A.T. Registration Number 721 4927 42

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Revised: 26 February 2008